Doing a keyword research before you start your blog and start developing content for it can help it rank higher in search engine results. Doing keyword research before you begin to write about a certain topic can also help you monetize the blog better and generate more revenue from it. Many people ignore this aspect of writing in a blog and they quickly find that not many people discover it. Writing a blog after having done a careful keyword research helps you develop and shape your blog in such a way that more people discover it. After all the intent began writing a blog is to have other people discover it and to be able to share it with as many people as possible. Writing a blog and then discovering that it is not ranking well in search engine results or that people are not able to find it even though the topic is relevant can be disappointing.
A keyword research is important because even though your topic of your blog may be a sought-after topic, without a keyword research it might fail to get the best results that it can in organic search engine results.
Using Longtail Keywords Instead of Shortail Which Are Inefficient
It is usually advised that you should use longtail keywords in your content as opposed to shortail. The long keywords tend to have less competition because they tend to be more specific. For example, a keyword like “waterproof brown boots” is more specific than just “brown boots”. so the longer keyword will be more specific and more competitive in search engine results than the later one. There will be many search engine results for brown boots but not as many for waterproof brown boots. the best part is that the longer keyword also includes the shorter keyword. So for broad match the longer keyword works not only for the specific search but also for a broad search of just ‘brown boots’. in this way it is possible for a long Keyword to contain multiple keyword phrases.
If you target specific longtail keywords then you will rank higher in search engine results on an average. however, you’ll also rank for the shorter keywords that are included in your long keywords. Many bloggers get very good results with the least amount of work by targeting longtail keywords.
Writing In A Normal Style for Your Blog
Writing normally on your blog means writing in your normal start without making an extra effort to include keywords in a particular density. This is possible through something called the Latent Semantic Indexing. search engines are computer programs that spider your website and evaluate the content on it. Programs don’t have the same abilities as human beings to determine what the content is about based on a mental understanding. What the search engines use is a complicated algorithm that calculates what the content on a blog is about or what a particular article is trying to say. One such method is called latent semantic indexing. This is an algorithm that certain search engines used to determine what keywords are present in the content in order to determine the subject. This also means that an article that has been written about ‘laptop battery’ many also show as a result for ‘computer battery’ as the system understands that these two terms are often used for one and the same thing.
LSI also understands what the content in about without the need to pug in a particular keyword many times is the post. Just mentioning it once or twice is enough. It is a good idea to include other variations of the keyword in the article as well, according to the example given above. Search engines understand that as well.
Include Relevant Longtail Keyword in Your Title And Content
If you find a nice long tail keyword which does not have much competition you can make your blog rank highly for that particular keyword by including it in your title and twice or thrice in your web content. You should also include other related keywords in your body as well so that the LSI algorithms understand what your article is about.