First things first: what are paid surveys that one hears so often about? Why are they touted as a home based work opportunity?
Paid online surveys are questionnaires for consumers out forward by companies and business who want to conduct a consumer research. This research is done for their own products and to get a better grip on competitor trends. Who collects this data?
Market research is a big big thing in the business world. No business will take one step without using market research to determine market trend. There are research businesses and companies that do this. Companies like Think Panel that specialize in market research and there are many more big ones as well. So, what is one of the best places today to find the consumer? It’s the Internet.
Earlier you could find surveys in your postal mail. Now it is presumed that most of the consumers access the Internet in one form or the other. Another great thing is that this is such an economical approach for the businesses. Sending emails is negligible in cost as opposed to trying to locate target customers and mailing them questionnaires. Therefore, at the end of the day, the result is that businesses are looking for consumers to give their opinions online.
Depending on their product or their service, they want to know where their target customers are going to eat, what they like to spend their money on I.e. clothes, vacations etc. and many more questions like this. They want to know how many people have used their product, how many are happy with it, how many are going to the competitors and such. Knowing the consumer brings the companies closer to their marketing goals and brings about tremendous advantage in their research and development.
There are many more aspects of why the small and the big Fortune 500 companies want to hear your opinion. In addition, the important thing is, they realize what your opinions are worth. Therefore, they are ready to offer incentives to the consumer to encourage him to share his honest opinion. That is where the rewards come in. Alternatively, what are otherwise known as paid online surveys.